Privacy Policy
PRIVACY POLICY
Last Updated: 06/09/2026
Wild Roots ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit our website, interact with our content, communicate with us, or purchase or participate in our programs and services (collectively, the "Services").
1. WHO WE ARE
Wild Roots is a business organized under the laws of the State of New Mexico, United States.
Legal Business Name: Wild Roots Wellness LLC
Business Address: 1209 Mountain Road PI NE, Ste N. Albuquerque NM 87110. Bernalillo, New Mexico
Contact Email: [email protected]
For questions about this Privacy Policy or your personal information, you may contact us using the email above.
2. PERSONAL INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide to us, as well as information collected automatically when you interact with our website and Services.
Information You Provide
Depending on how you interact with Wild Roots, we may collect information such as:
Name and contact information
Email address
Phone number
Information provided through our forms, applications, questionnaires, or qualification processes
Information you provide during calls, consultations, or other communications with us
Purchase and transaction information
Information you provide when participating in our programs, communities, or other Services
Any other information you voluntarily choose to provide
Qualification and Application Information
If you complete a qualification, application, or intake form, the information you provide may be stored in our information systems and retained for purposes including evaluating your fit for our Services, communicating with you, providing Services, and improving our programs.
Because our Services relate to sleep and wellness, you may choose to provide information relating to your sleep, wellbeing, lifestyle, symptoms, health experiences, medications, or other health-related matters.
We ask that you only provide information that you are comfortable sharing and that is reasonably necessary for the purposes described in this Privacy Policy.
Information Collected Automatically
When you visit our website or interact with our online content, certain information may be collected automatically, including information about your device, browser, IP address, pages visited, interactions with our website, and other technical or usage information.
We may use cookies, pixels, analytics tools, and similar technologies for website functionality, analytics, advertising, and marketing purposes. See our Cookie Policy for additional information.
3. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes:
Providing and Managing Our Services
To provide, administer, and improve our programs and Services
To process purchases and payments
To communicate with you about your participation
To schedule and conduct calls or sessions
To manage applications, qualification forms, and customer relationships
To provide customer support
Communications
We may use your contact information to communicate with you regarding:
Your inquiries
Your purchases or participation
Our Services
Administrative matters
Educational or informational content
Where required by applicable law, we will obtain appropriate consent before sending marketing communications.
Marketing and Advertising
We may use personal information for marketing and advertising purposes, including email marketing, website analytics, audience measurement, remarketing, and advertising through third-party platforms.
Depending on applicable law, you may have the right to opt out of certain forms of targeted advertising, sale, or sharing of personal information.
Improving Our Services
We may use information to understand how people interact with our website and Services, improve our content and programs, develop new offerings, and understand general trends and preferences.
Legal and Security Purposes
We may use information when reasonably necessary to:
Comply with applicable laws and legal obligations
Protect our rights and property
Prevent fraud, abuse, or unauthorized activity
Maintain the security of our systems
Respond to legal requests or proceedings
4. HOW WE SHARE PERSONAL INFORMATION
We do not publicly disclose your personal information.
We may share personal information with trusted third-party service providers that help us operate our business and provide our Services. These providers may process information on our behalf for purposes such as:
Payment processing
Website and landing-page hosting
Program hosting and delivery
Customer relationship management
Email and marketing communications
Analytics
Advertising and audience measurement
Video hosting
Video conferencing and calls
Messaging and communications
Cloud storage
Customer support
Business administration and technology services
Our service providers may include platforms such as GoHighLevel, Stripe, Meta, Wistia, Kissflow, Zoom, Google Workspace, WhatsApp, and other technology providers we may use from time to time.
Third-party providers process information according to their own privacy policies and applicable contractual or legal requirements.
We may also disclose personal information when required by law, legal process, or governmental authority, or when reasonably necessary to protect our rights, users, business, or others.
5. INTERNATIONAL DATA TRANSFERS
Wild Roots is based in the United States, and some of our service providers may be located in the United States or other countries.
If you access our Services from outside the United States, your personal information may be transferred to, stored in, or processed in countries that may have different data protection laws from those in your country.
Where required by applicable law, we will take appropriate steps to provide protection for personal information transferred internationally.
6. HEALTH AND WELLNESS INFORMATION
Because our Services focus on sleep and wellness, individuals may voluntarily provide information related to their sleep, wellbeing, lifestyle, symptoms, health experiences, medications, or other health-related matters.
We use this information only for legitimate business and Service-related purposes described in this Privacy Policy and as otherwise permitted by applicable law.
Wild Roots provides educational and wellness information and coaching. Our Services are not intended to provide medical diagnosis, medical treatment, or medical care, and are not a substitute for professional medical advice, diagnosis, or treatment.
You should consult an appropriately qualified healthcare professional regarding medical questions or concerns.
Wild Roots does not ask participants to stop, change, or replace prescribed medical treatment or medication.
Different privacy laws may apply to health-related information depending on where you live and the circumstances in which the information is collected. We will handle such information in accordance with applicable law.
7. COOKIES AND SIMILAR TECHNOLOGIES
We may use cookies, pixels, tags, analytics tools, and similar technologies to:
Operate and secure our website
Remember preferences
Understand website usage
Measure marketing performance
Improve our Services
Support advertising and remarketing
Some third-party services may also use cookies or similar technologies when you interact with our website or content.
For more information, please see our Cookie Policy.
8. YOUR PRIVACY RIGHTS
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These may include the right to:
Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of personal information
Request information about how your personal information is collected and used
Request a copy of certain personal information
Opt out of certain marketing communications
Opt out of certain targeted advertising, sale, or sharing of personal information where applicable
Limit certain uses of sensitive personal information where applicable
Exercise other rights provided by applicable law
To exercise a privacy right, contact us at:
We may need to verify your identity before completing certain requests.
You will not be discriminated against for exercising privacy rights provided to you by applicable law.
9. U.S. STATE PRIVACY RIGHTS
Privacy laws in several U.S. states provide residents with specific rights regarding their personal information.
Where applicable, Wild Roots will provide the rights, disclosures, and choices required by the privacy laws of the state in which you reside.
These rights may include rights to access, correct, delete, obtain a copy of, or opt out of certain uses or disclosures of personal information.
Some state laws also provide specific rights concerning sensitive personal information, targeted advertising, profiling, or the sale or sharing of personal information.
If a state privacy law applies to you, you may exercise applicable rights by contacting us at:
[email protected] . We will respond to qualifying requests within the timeframe required by applicable law.
10. INFORMATION AT COLLECTION
Where required by applicable law, including California law, we provide information about the categories of personal information collected, the purposes for which information is used, the categories of third parties to whom information may be disclosed, and applicable retention periods at or before the point of collection.
The information we collect may include contact and identifying information, transaction information, information voluntarily provided through forms and communications, health or wellness-related information, and technical or online activity information.
The specific information collected depends on how you interact with our Services.
11. EEA, UK, AND OTHER INTERNATIONAL PRIVACY RIGHTS
If you are located in the European Economic Area, the United Kingdom, Switzerland, or another jurisdiction with applicable data protection laws, you may have additional rights under those laws.
Depending on the circumstances, these rights may include:
Access to your personal information
Correction of inaccurate information
Deletion of personal information
Restriction of processing
Objection to certain processing
Data portability
Withdrawal of consent where processing is based on consent
The right to lodge a complaint with a relevant data protection authority
Where applicable, we process personal information based on one or more lawful grounds, such as:
Your consent
Performance of a contract or steps taken at your request before entering into a contract
Compliance with legal obligations
Our legitimate business interests, where permitted by applicable law
Where we rely on consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out before withdrawal.
12. DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our Services, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate interests.
The length of time information is retained depends on the type of information and the purpose for which it was collected.
When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal or operational requirements.
13. DATA SECURITY
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Accordingly, we cannot guarantee the absolute security of your personal information.
14. CHILDREN'S PRIVACY
Our Services are intended for adults and are not directed to individuals under the age of 18.
We do not knowingly collect personal information from individuals under 18 through our Services.
If you believe that a person under 18 has provided us with personal information, please contact us so that we can take appropriate steps.
15. THIRD-PARTY WEBSITES AND SERVICES
Our website, communications, or Services may contain links to third-party websites, platforms, or services.
We are not responsible for the privacy practices, content, or security of third parties.
We encourage you to review the privacy policies of third-party services before providing them with personal information.
16. EMAIL, MESSAGING, AND MARKETING COMMUNICATIONS
We may communicate with you by email, WhatsApp, SMS, or other messaging channels regarding your inquiries, purchases, participation in our Services, customer support, and marketing, where permitted by applicable law.
You may unsubscribe from marketing emails by using the unsubscribe option included in the communication.
For WhatsApp, SMS, or similar communications, you may opt out by following the instructions provided in the message or by contacting us.
Opting out of marketing communications does not prevent us from sending transactional, administrative, or service-related communications when necessary.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our Services, technology, business practices, or applicable legal requirements.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
We encourage you to review this page periodically for the most current information about our privacy practices.
18. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us at:
Legal Business Name: Wild Roots Wellness LLC
Business Address: 1209 Mountain Road PI NE, Ste N. Albuquerque NM 87110. Bernalillo, New Mexico
Email: [email protected]
Copyright © 2026